Dear Sopna,
The key benefits of AMP for ecommerce are fairly obvious but potentially hugely significant for retailers. Google says that “AMP is a natural fit for ecommerce because AMP makes webpages fast, and fast pages help with purchase conversions.” AMP pages on ecommerce sites could:
Improve the user experience
Increase conversion rates due to improved page load speeds
With faster load times, users are more likely to continue engaging with your website (quicker sites see lower bounce rates, increased length of time on site and higher conversion rates)
The lightning bolt tag displayed alongside results could lead to higher click-through rates as users realise more and more that they correspond to quicker loading speeds
Google’s algorithm favours faster pages, therefore better load times could improve your site’s rankings.
Thanks.
