India is blowing up the nude trend! This tea bag removed the plastic bag and sold millions in 3 months The habits of consumers are changing under the epidemic, and they are more pursuing transparency and health. In 2020, Woolah Tea in India launched a tea bag called "Truedips", which is very different from ordinary tea bags. Without the outer plastic packaging, it shows the tea veins with distinct lines. It has achieved one million sales in just one month. From 2022, it is expected to expand its sales points to the United States, Europe, the Middle East and other countries. This new brand from Assam in northeastern India sees a "naked" market charm. There are a variety of shelves, when choosing packaged food, the outer packaging is not only an important medium for the brand to communicate with consumers, but also can convey the brand concept. Now that the epidemic is raging, what it brings to human beings is not only the impact on life, but many consumption behaviors and habits will rewrite the future food history of human beings, and of course packaging is indispensable. In 2020, Woolah Tea in India launched a tea bag called "Truedips". The strange thing is not the tea bag, but its unpackaged design with all the tea leaves unfolded, which is quite different from the tea bags that people have known in the past. "Packaging" design, the product has achieved very impressive results in Canada and Australia, and the market has achieved one million sales in 3 months. In 2022, Woolah Tea will also catch up with the trend and head towards the United States, the Middle East, Europe and other countries step forward. The rise of non-mainstream packaging culture: naked packaging According to the food packaging research report published by the international market research company Future Market Insights on May 31, 2022, the demand for packaged food has increased significantly under the epidemic situation. It is estimated that in 2022, the sales of the food packaging market will reach 335.9 billion U.S. dollars (equivalent to NT$9,985.1 billion). Under the situation of explosive growth, another force is actually on the rise, that is, "unpackaged" consumption. In fact, as early as 2019, the global market research company Mintel once predicted this; most people feel extremely uncomfortable about naked clothing. A sense of security, but Woolah Tea chose to do the opposite. The main reason has a lot to do with the thinking of young people under the epidemic. You may have heard of Assam black tea, then you know that it comes from "Assam" in the northeast of India. The natural geographical environment here is leisurely, and it is also an important tea producing area in India. For the local people, tea is not only economic Industry is a cultural symbol. The two founders of Woolah Tea, Upamanyu Borkakoty and Anshuman Bharali, are well aware of the value of this industry, but how to better market it to the world? My thinking fell on the pursuit of "original tea" brewing, "Even though I was born in Assam, I only drank tea bags with a bitter taste." Borkakoty said, coming to an ordinary grocery store , Accidentally tasted the hand-picked and made tea of small farmers, what he tasted in his mouth was a promising market opportunity, how to copy such a product is the starting point of brand establishment. The tea prototype that can be seen after brewing brings a new experience to the consumer market In 2020, the Woolah Tea company in India launched the teabag-free product "Truedips". It looks like a normal tea bag, but there is no outer packaging at all. It is made of the original leaf vein shape of the tea. It will gradually unfold as it brews. The product was initially launched in the Indian market in December 2020 and was completely sold out within 3 months, with sales approaching a staggering 1 million packs, Borkakoty attributes its successful sales to rapid popularity through social media marketing, influencers, etc. , which also shows that the younger generation expresses support for such packaging-free products. It has successfully doubled its production and is preparing to sell it in the United States, the Middle East and Europe by the end of 2022. For Woolah Tea, the vision is to make tea healthier and more convenient to drink. What is more valuable is to increase the per capita income of tea farmers in Assam. It is expected that Woolah Tea will change the way people drink tea and improve the quality of tea. The industrial value of culture, they believe that every tea farmer knows best about the tea produced by himself and should be a "tea art master". Unswervingly operate and apply for patents to protect local cultural industries At present, Woolah Tea owns 3 mini tea factories. In order to meet the greater market demand, a large number of equipment and machinery have been introduced to increase the production capacity by 6 times. But even so, Truedips still relies heavily on handwork. "We are applying for a patent, because 75% of Truedips needs to be done by hand, and only 25% is done by machinery." Borkakoty said that only with professional protection can the professional technology stay in place. Woolah Tea also believes that the market still has a lot of room for growth, whether it is the epidemic that makes consumers more and more concerned about health, food prototypes, etc., the recently discussed issue of plastic particles, and at the same time strengthen the advantages of naked food, so Under all circumstances, they believe that the future they will create is quite worth looking forward to.
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