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Is your dream of improving society suitable for crowdfunding? A practical memorandum from Doufang in the early Yuan Dynasty to those who are aspirants   When a start-up organization or a small and medium-sized enterprise encounters the need to use a large amount of funds, it is difficult to find an angel investor because of fate, and sometimes it is difficult to obtain a loan from a bank. Obviously there are good services and products, but due to the lack of funds, the products or services are difficult to produce and die. In recent years, more and more products and services have been raised through crowdfunding. The "Entrepreneurship is Going, Ethics Needed - Small and Micro Enterprise Ethics Leader" jointly initiated by Xinyi Housing, Xinyi Cultural Foundation and Social Enterprise Stream "Cultivation Class" course, in the second year of the student sharing stage, the person in charge of Doufang at the beginning of the Yuan Dynasty and the co-founder of Zhirenliangxin Cai Mingru (Terry) shared his mental journey of raising millions of dollars, and conducted fundraising The project needs to pay attention to the know-how, which shows that fundraising activities are not only midwifery products, but also bring their own traffic. Touch clams and wash pants, crowdfunding earns money and saves traffic Crowdfunding refers to corporate organizations communicating with potential audiences through the Internet, displaying project concepts and product services; the public can support the project by purchasing products or simply sponsoring. The proposal organization sets the fundraising amount and time limit, and starts to implement the plan when the fundraising amount reaches the target; if the target is not reached, the fee will be refunded, but some organizations will state in advance that the fundraising is used for product development, and no refund will be made if the target is not reached. Assess program risk. Crowdfunding platforms provide corporate organization plan exposure and help increase the probability of reaching the target, such as FlyingV, Shell Zoom, Gee Tut, etc. Cai Mingru explained that the amount of funds raised can range from 50,000 to 5 million. According to platform statistics, regardless of the target amount, the success or failure rate of fundraising projects is about 50%. Even if the amount is small, there is still a risk of failure. For start-ups and other small and medium-sized enterprises, the advantages of crowdfunding, in addition to raising funds, are also helpful for testing the "Minimum Viable Product" (MVP). Cai Mingru mentioned that the masses will give their opinions back to the development team by filling out the pre-test questionnaires or contacting the first-stage feedback products. The development team can gain insight into market performance, analyze product potential, and then iterate and adjust product content to make products closer to market demand. Another benefit of fundraising is that “experiencing a fundraising event is equivalent to going through a complete marketing process.” Through fundraising activities, corporate organizations can increase product or brand awareness, and related activities before, during, and after fundraising also have It helps to maintain the degree of product discussion, and finally converts it into sales flow. Should you join the fundraising game? Amount of more than one million, or nothing "Crowdfunding is not a panacea." Cai Mingru said that not every product or service is suitable for gaining funds or popularity through crowdfunding. Before investing in a fundraising project, you should start with the product, team, and capital. Evaluate. The first step is to analyze the characteristics of your own products and whether the fundraising method is suitable; secondly, check the adequacy of the team’s energy, consider the research and development of products and fundraising, and strike a balance; finally, do not do loss-making business, and take stock of funds in place To the extent, assess whether the money to be invested in fundraising exceeds the expected income of the product. For a plan with potential for success, Cai Mingru believes that it should be examined from 4 main indicators. First, the theme of the plan is clear, and it can quickly and effectively communicate with the masses, and deliver ideas or services; second, through the pre-funding test questionnaire, deduce the market's willingness to accept the product price, estimate the sales volume, and then evaluate the funding gap to achieve the ultimate goal Set the goal of fundraising amount close to the actual situation; third, implement the plan specifically, from the pre-fundraising preparation, marketing plan, planning schedule, etc. Finally, increase the stickiness of consumers by designing eye-catching and interesting reward schemes, such as segmented rewards, super early bird, early bird or late bird discounts, and rewards for unlocking and rewarding products.  

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