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  Facing the threat of exponential growth, competitive strategies for organizational leaders in the AI ​​era   Ma Ke, author of "Competing in the Age of AI" (Competing in the Age of AI). Yan Xiti (Marco Iansiti) and Karin. Lakhani (Karin R. Lakhani) pointed out that because digital companies such as Ant Group, YouTube, and Airbnb provided limited value at the beginning, they were easily ignored by leading companies and even ignored the challenges of these new types of competition. As the threat posed by digital firms mounts, frontrunners often try to slow the growth of new competitors, perhaps by educating consumers about their shortcomings or lobbying regulators to regulate them. It is not until the new competitors continue to grow that the leaders start to respond in their own operations and actively promote system transformation and digitalization, but it is probably too late. While the speed of global digital transformation is accelerating due to the epidemic, two Harvard Business School professors have compiled their years of research in the fields of "digital transformation" and "innovation management" into a book, conveying an important concept to business leaders in the new era : "Digital transformation" does not insist on transforming the company into a completely different operation type, but when a traditional organization introduces digital operations, it still maintains the cultural and competitive advantages accumulated in the past. Start a new wave of growth momentum. The following are key excerpts from the book: An Exponential Threat Worse than Its Competitors: COVID-19   There is no better example of what happens when exponential systems collide with traditional systems than the COVID-19 crisis. At the beginning of the outbreak, the virus did manage to fool us. Back in January and February 2020, we were traveling around the United States and Europe to promote this book, unaware that we were sitting on a bomb that was about to detonate on a global scale. We went to speak in Boston, Chicago, Los Angeles, San Francisco, London, Munich, Paris, Milan, etc., and the coverage of the outbreak in China was getting more and more alarming, but we didn't pay attention at all. On the day Yan Xiti flew from Paris to Milan, the new crown pneumonia epidemic in Europe had quietly reached a critical point. After the flight took off, he noticed some passengers looking worriedly at their phones and a couple wearing masks. By the time Yan Xiti and his wife arrived in Milan, the phone's voice mail was almost full. On the car from Milan Malpensa Airport to our hotel, we got these messages and began to understand that a major crisis was unfolding, and that's when we learned that the number of cases of new coronary pneumonia has increased tenfold in the past few days, and the virus Some cities near Milan have been swept, and many cities have even been closed. We immediately changed cars to Zurich, slept for a few hours on the way, and then flew straight back to Boston, USA. In the days that followed, we could only watch in horror as the virus put everyone in a bind.

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