Playing and changing fate, the whole family uses technology to solve future problems Those two years were the moment when the global trade environment underwent great changes. In 1986, due to the "Plaza Accord" (Plaza Accord) signed by the United States and Japan, the yen appreciated sharply against the U.S. dollar. At the same time, it led to a sharp rise in the Taiwan dollar against the U.S. dollar from 40:1 to 25:1. The traditional manufacturing industry was miserable and began to move out . In 1987, TSMC was established, creating a new model of global wafer foundry; in the same year, due to the lifting of foreign investment controls in Taiwan, foreign businessmen also entered the Taiwan market to test the water temperature. (Pacific SOGO for short) officially opened in 1987, driving a drastic change in the department store distribution industry. In such a general environment, the whole family and the recruits from the super business circle started together. At that time, there was a 10-year-old Uni-President Supermarket in Taiwan. Although it was still a business unit of Uni-President Foods, it already had a first-mover advantage and brand awareness. Ye Rongting, chairman of Family Mart, said with a smile that, therefore, the impression in consumers' minds is "Uniform and other supermarkets." The fate of the second in the market: constantly looking for the possibility of innovation. At the beginning of its establishment, there was a big brother who was far ahead, and already had a foundation of more than 100 stores. How to stand out and become the leader among many convenience stores that started at the same time? "We are a second mover. If we keep following the practices of our predecessors, we probably won't be able to find our way out," said Pan Jinding, president of Family Mart. As the No. 2 in the market, "we must continue to research and find various possibilities for innovation." Along the way, Family Mart has developed many innovative products and services, from parking fee collection, selling ice cream, roasted sweet potatoes to supermarket pick-up, etc., all of which are successful innovations that drive industrial transformation. The whole family started selling refrigerated bentos and sandwiches very early, and even sold mobile phones and did plumbing repairs. Some of these attempts ended hastily, and some of them caused the whole family to wrestle heavily. However, the spirit of daring to innovate has not changed so far . Redefine "Convenience Store" In the first stage of the development of convenience stores in Taiwan, they mainly sold food and daily necessities. In the early days, there were also many newspapers and magazines. Later, fresh food such as bento and rice balls were added. However, in fact, there is not much difference between supermarkets. How to make your own characteristics and differentiation? The whole family went back to the essence of convenience stores, "Convenience stores, as the name suggests, need convenience," Pan Jinding said, so they began to study what inconveniences consumers have in life in this small business district? This thinking makes FamilyMart move from "pursuing convenience" to "providing differentiated products and diversified services", and redefines "convenience store".
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